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A well-written white paper or technical article creates the impression of expertise and trust. It tells your clients that you are a technical authority and a reliable source of knowledge.

The successful communication of technical material requires both a solid understanding of the fundamental concepts, as well as the ability to craft words in a manner that successfully conveys abstract and new ideas.

It is fundamentally the same as teaching. It must begin from the standpoint of the reader and move the reader to a new perspective without confusing him along the way. It requires seeing the forest for the trees and explaining technical detail in a language the reader can grasp.